The "Deeper into Hong Kong: Creative Itinerary Design Competition” (the Competition) under the Cultural and Heritage Sites Local Tour Incentive Scheme will be launched by the Government and the Travel Industry Council of Hong Kong (TIC). This Competition aims to encourage travel agents to create in-depth tour itineraries and products with distinctive creative elements, with a view to attracting visitors to explore the city of vibrancy and cultural diversity where East-meets-West, and to offer unique experiences of local characteristics, thereby enhancing Hong Kong's competitiveness in tourism and promoting the quality development of the travel industry.

The themes of the Competition cover national history, green ecology, water-based, cultural heritage, pop culture and unconventional travel experiences. Each travel agent can submit up to five itineraries for each theme. The Competition is divided into preliminary and final rounds, and the winning itineraries will be announced at the end of this year.

Total prizes worth over HK$5 million will be awarded in the competition. All licensed travel agents are invited to participate in the competition to explore more creative itineraries for in-depth travel and to support the sustainable and healthy development of the tourism industry.

The Competition will open for entries on 7 August 2023. Details and the entry form will be published on the Greater Go website on the same day.

The TIC will organise an online briefing session to introduce the Competition with more details:
Date:              2 August 2023 (Wednesday)
Time:             4:00p.m.-5:00 p.m. 
Language:    Cantonese

If you are interested to join, please register by filling in the application form here. The link for joining the session will be sent to those enrolled participants on 2 August 2023 before noon.

For inquiry, please contact TIC at 2969-8149.