Organised by the Hong Kong Trade Development Council and sponsored by CREATE HONG KONG of the HKSAR Government, the “CHILL 11” will be held between 23 and 26 December 2023 (from Saturday to Tuesday) in AsiaWorld-Expo. The TIC is one of the marketing partners.

The concept of the “CHILL 11” is “9+2=11”, meaning the 9 municipalities in Guangdong Province plus 2 Special Administrative Regions. It brings together the brands and products of culture and arts, culinary delights and entertainment, as well as a range of cultural and festival activities and celebrity events and performances, all of which create an extraordinary retail-entertainment experience for Hong Kong and Macao residents, as well as visitors from peer cities of Guangdong-Hong Kong-Macao Greater Bay Area (GBA) to enjoy. Goodie bag (worth at least HK$150)will be distributed to the first 1,000 visitors on Day 1 with limited quantity available throughout the fair period. Interested TIC members may click here for further information of the “CHILL 11”.

Meanwhile, through the Chill 11, small and medium-sized local brands as well as cultural and creative products can reach out to the GBA market, showcasing Hong Kong's creative prowess and cultural influence, as well as further facilitating exchanges between Hong Kong and Macao, and other cities in the GBA, and at the same time boosting consumption and stimulate economy in the region.

Travel agents operating inbound travel are welcome to include visiting “Chill 11” into their inbound tour groups itineraries for visitors to feel the creative Christmas atmosphere. Those who are interesed, please contact the organisor for the incentive information by hotline (+8521830668) or email ([email protected])。

Travelling to Chill 11 is hassle free! Just hop on the Airport Express with discounted ticket or free return shuttle bus running between Tin Shui Wai, Tuen Mun, Tsuen Wan, Tai Wai, Tung Chung and AWE during the fair period. Please click here for furthur transportation details. Looking forward to your participation!