Cultural and Heritage Training Programme July to September 2023 Classes
In view of increasing consumer demand for cultural immersion and in-depth travel, the Hong Kong Tourism Board (HKTB) and the Travel Industry Council of Hong Kong (TIC) will co-operate and provide a cultural and heritage training programme tailored around Hong Kong neighbourhoods. The 2-day programme aims to provide practitioners of the tourism industry with in-depth knowledge regarding cultural and heritage tourism, as well as additional advice relating to service quality and professionalism. The programme aims to equip licensed tourist guides with a better grasp of cultural and heritage tourism concepts and upgrade their service quality and professionalism, and train them to be well prepared to welcome travellers around the world with high-quality itineraries following the resumption of cross-boundary travel after the epidemic situation has stabilised.
Details of the training programme are as follows:
1. Programme arrangement and period (Class schedule will be gradually announced until September 2023):
| Classroom Training (2 Days) |
3 and 4 July 2023 (Monday and Tuesday) |
| 10 and 11 July 2023 (Monday and Tuesday) | |
| 13 and 14 July 2023 (Thursday and Friday) | |
| 17 and 18 July 2023 (Monday and Tuesday) | |
| 20 and 21 July 2023 (Thursday and Friday) | |
| 24 and 25 July 2023 (Monday and Tuesday) | |
| 3 and 4 August 2023 (Thursday and Friday) | |
| 7 and 8 August 2023 (Monday and Tuesday) | |
| 17 and 18 August 2023 (Thursday and Friday) | |
| 22 and 23 August 2023 (Tuesday and Wednesday) | |
| 4 and 5 September 2023 (Monday and Tuesday) | |
| 19 and 20 September 2023 (Tuesday and Wednesday) *Class in English | |
| Venue: | Travel Industry Council of Hong Kong Training Centre (Rooms 1809, Fortress Tower, 250 King's Road, North Point, Hong Kong |
2. Certificate and allowance:
Upon successful completion of the 2 days classroom training sessions including presentation and assessment, each participant will receive:
(i) a certificate of completion jointly issued by the HKTB and the TIC; and
(ii) an allowance of HK$500.
3. Enrolment method: Please click here to enrol online for the training programme. The enrolment form will be available at 9:00 am on 1 March 2023 . For further information on the training programme, please refer to here.
4. Programme quota for the entire programme: 1,500 participants (First Come, First Served)
5. Programme fees: Free of charge
6. Medium of instruction: Cantonese (English class will be separately arranged.)
7. Target group: Licensed tourist guides or licensed tour escorts. (Those with invalid Tourist Guide License/Tour Escort License will not be considered)
8. Recognised course: This course has been registered as a recognised training course under the “Cultural and Heritage Sites Local Tour Incentive Scheme”. Each participant will receive a proof of completing “Item C - Self-selected Activities (12 hours)” under the Continuing Professional Development Scheme for Tourist Guides.
For enquiries, please contact the TIC Industry Training Department on 2807-1199.