The Scandinavian Tourist Board (STB) is a collaborative initiative between the national tourist boards of Denmark and Norway, responsible for promoting tourism to Denmark and Norway in the Greater China region. On behalf of the Norwegian National Tourist Board (Visit Norway), STB is honored to invite the travel trade to attend their annual Norwegian Workshop in Hong Kong on 14 January 2025.

The event will feature 12 partners from Norway, Denmark, and Sweden, including tourist boards, activity companies, incoming tour operators (DMCs), transportation providers, local destinations, and visa section. Participants may expand network, discover new tourism products, and learn about the destinations offered by Norway and other Scandinavian countries, as well as meet with key industry professionals and explore how to develop business for travellers from Hong Kong.

For those who are interested in growing the business with Norway and other Scandinavian destinations, please contact the STB at [email protected] to register for the workshop.